In the latest episode of the Becoming Wealthy podcast, we had the pleasure of speaking with Lori Crete—a true powerhouse in the beauty industry. From her early days as a flight attendant to her successful career as a licensed aesthetician and founder of the Beauty Biz Club, Lori’s journey is a testament to resilience, vision, and the power of reinvention.
In this blog post, we’ll dive into some of the most impactful insights Lori shared during the episode, offering you actionable tips on navigating change, building wealth, and thriving in any industry—especially during challenging times.
From Flight Attendant to Beauty Entrepreneur: Lori’s Journey
Lori Crete’s story begins with a career in the skies as a flight attendant, a job that brought her great joy until the tragic events of 9/11. The devastation of that day forced Lori to reevaluate her life and career, leading her to discover her true passion: the beauty industry. This pivotal moment in Lori’s life serves as a powerful reminder that sometimes, the most significant changes in our lives come from the most unexpected places.
She emphasizes the importance of having the courage to pivot when life throws you a curveball. “I have a decision to make: I can sink, or I can swim,” she recalls thinking during those turbulent times. Her decision to “swim” led her to where she is today—a successful entrepreneur who not only built a thriving business but also created a community of like-minded professionals through the Beauty Biz Club.
The Importance of Establishing Good Credit
One of the foundational principles Lori credits for her success is the early lesson she learned about the importance of building good credit. Lori’s parents instilled in her the value of responsible financial management, a lesson she carried with her throughout her career. Good credit, she explains, is not just about securing loans or credit cards; it’s about positioning yourself for financial opportunities and ensuring that you have the resources to invest in your future.
In the podcast, Lori discusses how this mindset helped her navigate the financial challenges of entrepreneurship. Whether you’re just starting out or already established, building and maintaining good credit is crucial for anyone looking to build wealth.
Thriving in Economic Downturns: The Lipstick Effect
One of the most fascinating insights Lori shared during the episode is the concept of the “lipstick effect”—the idea that during economic downturns, people still invest in small luxuries that make them feel good, like lipstick or a spa treatment. This effect underscores the resilience of the beauty industry and the importance of focusing on creating value for your clients, even when times are tough.
Lori’s advice for entrepreneurs is to concentrate on providing a “feel-good” experience for clients. Whether it’s through exceptional customer service, a welcoming environment, or high-quality products, the goal is to make your clients feel valued and appreciated. This approach not only helps businesses survive economic downturns but also builds a loyal customer base that sustains long-term success.
Surround Yourself with the Right People
Another critical piece of advice from Lori is the importance of surrounding yourself with people who understand and support your vision. Whether it’s mentors, peers, or employees, having the right people in your corner can make all the difference in your journey to success.
Lori talks about the importance of investing in yourself through education, mentorship, and networking. By continuously learning and connecting with others in your industry, you can stay ahead of trends, overcome challenges, and build a business that stands the test of time.
Investing Smartly: Lessons from the Beauty Biz
When it comes to investing, Lori emphasizes the need to be strategic, especially during uncertain economic times. She advises entrepreneurs to invest in their businesses wisely, focusing on areas that will yield the highest returns, whether it’s in marketing, technology, or staff training.
Lori also touches on the importance of personal investment—whether it’s in your education, health, or relationships. These investments, she believes, are just as crucial as financial ones in building a wealthy, fulfilling life.
Final Thoughts: Create What You Can’t Find
Lori Crete’s journey is a powerful example of how embracing change and investing in yourself can lead to extraordinary success. Her advice to those just starting out or looking to grow their businesses is simple yet profound: “If you can’t find it, create it. They’ll find you.”
In a world that’s constantly evolving, Lori’s story reminds us that the key to building wealth—both financially and personally—is to be adaptable, courageous, and always ready to seize new opportunities.
If you’re ready to be inspired and equipped with actionable strategies to elevate your business and life, don’t miss this episode of “Becoming Wealthy.” Lori’s insights are sure to spark new ideas and motivate you to take the next step on your own path to success.
Listen to the full episode now on your favorite platform.
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Connect with Us:
– Follow Lori Crete on Instagram: @loricrete
– Join the Beauty Biz Club: beautybizclub.com
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