In the fast-paced world of entrepreneurship, creating a strong and lasting brand identity is more important than ever. Whether you’re a seasoned business owner or just starting out, the way you present yourself and your brand visually can have a profound impact on your success. In the latest episode of the Becoming Wealthy podcast, I had the pleasure of sitting down with Lesley Bohm, a renowned photographer who has spent decades capturing the essence of some of the most iconic brands and celebrities.
In this episode, we explored the intersection of confidence, branding, and reinvention, and how these elements contribute to building a successful business.
The Journey of a Creative Entrepreneur
Lesley’s journey is nothing short of inspiring. From discovering her passion for photography in high school to moving to Los Angeles and establishing herself as a top photographer, Lesley has always been driven by a deep love for her craft. Her story is a testament to the power of persistence, passion, and the willingness to step out of one’s comfort zone. For those who might be questioning their own paths, Lesley’s advice is clear: explore your interests, be consistent, and follow your passions with grit and determination.
Overcoming Imposter Syndrome and Embracing Confidence
One of the key themes we discussed in this episode is the pervasive challenge of imposter syndrome, especially among women. It’s all too easy to downplay our achievements and feel unworthy of the success we’ve worked hard to attain. Lesley shared some powerful strategies to combat these feelings and show up confidently in our businesses and in front of the camera.
Her advice? Before any big moment—whether it’s a photo shoot, a presentation, or a meeting—take time to reflect on your past wins. Remember the challenges you’ve overcome and the successes you’ve achieved. This simple mental shift can help you access a deeper sense of confidence and remind you that you are capable of doing hard things.
The Power of Visual Branding
In today’s digital age, the way you visually present your brand is crucial. Lesley emphasized the importance of regularly updating your brand’s imagery to reflect growth and show that you’re continually investing in yourself and your business. Whether it’s for your website, social media, or promotional materials, fresh and high-quality photos can make a significant difference in how your audience perceives you.
But it’s not just about having new photos; it’s about having the right photos. Lesley advises entrepreneurs to be prepared for various opportunities—whether it’s a media feature, a speaking engagement, or a new product launch. Having a diverse range of professional images at your disposal ensures that you’re always ready to put your best foot forward.
Preparing for a Photo Shoot: Tips from a Pro
For many, the thought of being in front of the camera can be intimidating. Lesley shared some practical tips to help ease those nerves and ensure a successful photo shoot:
1. Think of Your Wins: Reflect on personal achievements that make you proud. Channeling that positive energy can boost your confidence and help you feel more comfortable during the shoot.
2. Bring a Personal Item: Whether it’s a photo of a loved one, a favorite piece of jewelry, or even your pet, having something familiar and comforting nearby can help you feel more at ease.
3. Focus on Service: Remember that your brand and business are about serving others. Shifting the focus away from yourself and onto the value you provide can help reduce anxiety and increase confidence.
4. Set the Scene: The environment plays a big role in how you feel. Lesley ensures that her photo shoots are accompanied by great music and a comfortable atmosphere to help clients relax and bring out their best selves.
Living in the Gain, Not the Gap
One of the most profound takeaways from our conversation was the concept of living in the gain, not the gap—a principle taught by Dan Sullivan, one of my coaches. As entrepreneurs, we often measure ourselves against future goals, which can lead to feelings of inadequacy. Instead, Lesley encourages us to focus on how far we’ve come, acknowledging our progress and celebrating our successes. This mindset shift not only boosts confidence but also fuels motivation and creativity.
Why This Episode Matters
This episode of the Becoming Wealthy podcast is a must-listen for anyone looking to elevate their brand, overcome imposter syndrome, and build a business that truly reflects their passion and expertise. Lesley Bohm’s insights into photography, branding, and the entrepreneurial journey offer valuable lessons that can help you step into your own light and present the best version of yourself to the world.
As you continue to build your brand, remember that confidence, consistency, and quality imagery are key components of your success. Invest in yourself, celebrate your wins, and don’t be afraid to reinvent your brand as you grow.
Building an iconic brand isn’t just about having the right logo or catchy slogan—it’s about the story you tell through every aspect of your business, especially visually. Lesley’s expertise reminds us that how we present ourselves and our brands can have a lasting impact on our audience and our success. So, as you move forward in your entrepreneurial journey, take Lesley’s advice to heart: be confident, stay consistent, and keep investing in your brand.
If you haven’t yet, I encourage you to listen to this episode of the Becoming Wealthy podcast. It’s packed with actionable insights that can help you elevate your brand and embrace the confidence you need to succeed. And as always, don’t forget to leave a five-star review and share this episode with others who could benefit from its message.
Listen to the full episode here or watch it on YouTube here.